The Sexy Scent of Meat

The company execs at Burger King must have been on a food high from the consumption of too many Whoppers when they ok'd their new fragrance. I say new, but apparently if you walk into any Burger KIng you would smell that fragrance or if you sat next to a Burger King worker on the bus.

Yes, the fragrance smells like flame-broiled meat.

(being a non-mammal eater, I never thought I would have a picture of hamburgers on this blog)

The Home of the Whopper calls it FLAME by BK. The website says:

The Whopper sandwich is America's favorite burger. Flame by BK captures the essence of that love and gives it to you. Behold the scent of seduction with a hint of flame-broiled meat.

With a $3.95 price tag, the fragrance actually smells like a veiled attempt at a PR scheme. The news of the fragrance is all over the blogosphere and on the news just because of its absurdity. Look at the ad in all its uncomfortable consumer sexism.



Perhaps the marketing campaign will work and people will buy it just because it's hokey. I can't fathom why there is any other reason to purchase such a scent. Even if you wanted to smell like broiled-meat wouldn't it still be easier to rub steak sauce on yourself and stand next to a fire - I bet the scent will last longer.